What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 14Jun24-M

Prada Woven Block Heel Pumps

Jun 16

Jun 16 Prada Woven Block Heel Pumps

Crown Princess Mary, Shoes

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Rebekka Notkin Carved Earrings in Gold

Nov 5

Nov 5 Rebekka Notkin Carved Earrings in Gold

Crown Princess Mary, Accessories, Earrings

Dulong Fine Jewelry Gordios 18 K Gold Bracelet

Aug 28

Aug 28 Dulong Fine Jewelry Gordios 18 K Gold Bracelet

Crown Princess Mary, Earrings, Accessories