What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 14Mar19-Z

Bundle MacLaren Cordelia Hat in Navy & Silver

Aug 21

Aug 21 Bundle MacLaren Cordelia Hat in Navy & Silver

Zara Phillips, Hats

Calleija Coronet Platinum and White Diamond Earrings

Jun 21

Jun 21 Calleija Coronet Platinum and White Diamond Earrings

Accessories, Earrings, Zara Phillips