What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 14Nov24-Mad

House of Dagmar Collarless Blazer

Nov 14

Nov 14 House of Dagmar Collarless Blazer

Princess Madeleine, Outerwear

Chanel Portobello Shopping Bag

Oct 17

Oct 17 Chanel Portobello Shopping Bag

Princess Madeleine, Bags

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace

Valentino Rockstud Ankle Boots

Jan 23

Jan 23 Valentino Rockstud Ankle Boots

Princess Madeleine, Shoes