What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 14Nov24-Mad1

Zara High Heel Vinyl Sandals with Rhinestones

Nov 14

Nov 14 Zara High Heel Vinyl Sandals with Rhinestones

Princess Madeleine, Shoes

Self Portrait Rhinestone Mesh Midi Dress in Green

Nov 14

Nov 14 Self Portrait Rhinestone Mesh Midi Dress in Green

Princess Madeleine, Dresses

Oscar de la Renta Classic Jeweled Swarovski Crystal Drop Earrings

Nov 14

Nov 14 Oscar de la Renta Classic Jeweled Swarovski Crystal Drop Earrings

Princess Madeleine, Accessories, Earrings

Vanbruun Cannes Ring

Oct 19

Oct 19 Vanbruun Cannes Ring

Princess Sofia, Rings, Accessories, Princess Madeleine