What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 14Sept14-Eug

Converse Chuck Taylor All Star Low Top Shoes in Off White

Sep 14

Sep 14 Converse Chuck Taylor All Star Low Top Shoes in Off White

Princess Eugenie, Shoes

H&M Printed Sleeveless Top

Feb 11

Feb 11 H&M Printed Sleeveless Top

Princess Eugenie, Tops

Aspinal of London Portobello Saddle Bag in Black

Dec 6

Dec 6 Aspinal of London Portobello Saddle Bag in Black

Princess Eugenie, Bags

Solange Azagury-Partridge Union Jack Ring

Apr 26

Apr 26 Solange Azagury-Partridge Union Jack Ring

Princess Eugenie, Accessories, Rings