What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Sept22-Marie

Ba&Sh Pond Skirt

Sep 14

Sep 14 Ba&Sh Pond Skirt

Princess Marie, Bottoms

Trifari Tanjore Brooch

Aug 19

Aug 19 Trifari Tanjore Brooch

Princess Marie, Accessories, Brooches

Yves Saint Laurent Double Flap Clutch in Green

Jun 6

Jun 6 Yves Saint Laurent Double Flap Clutch in Green

Princess Marie, Bags

Rolex Datejust Watch in Silver & Rose Gold

Feb 27

Feb 27 Rolex Datejust Watch in Silver & Rose Gold

Princess Marie, Accessories, Watches

Jimmy Choo Romy 100 Pumps in Navy Suede

Jun 26

Jun 26 Jimmy Choo Romy 100 Pumps in Navy Suede

Shoes, Princess Marie, Zara Phillips, Crown Princess Mary, Princess Tatiana