What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

August 17, 2026

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Princess Charlene, Outerwear

Diesel Zipped Jacket

Princess Charlene, Outerwear

All tagged 14Sept22-Z

Sep 29

Sep 29 Shrimps Jonquil Earrings

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Zara Phillips, Accessories, Earrings

Apr 29

Apr 29 Juliette Botterill Silk Twist Percher Hat in Black

Polka Popp

Zara Phillips, Hats

Sep 15

Sep 15 The Pretty Dress Company Kennedy Swing Dress in Black

Polka Popp

Zara Phillips, Dresses

Sep 14

Sep 14 Aspinal London Mayfair Clutch in Black Patent Croc

Sarah Williams

Zara Phillips, Bags

Apr 21

Apr 21 Emmy Rebecca Pump in Jet Black Suede

Polka Popp

Shoes, Zara Phillips

Feb 19

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Polka Popp

Zara Phillips, Watches, Accessories

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 29 Shrimps Jonquil Earrings

Apr 29 Juliette Botterill Silk Twist Percher Hat in Black

Sep 15 The Pretty Dress Company Kennedy Swing Dress in Black

Sep 14 Aspinal London Mayfair Clutch in Black Patent Croc

Apr 21 Emmy Rebecca Pump in Jet Black Suede

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

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