What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 15Apr25-Alex

Bode Quincy Striped Polo Shirt in Red

Nov 23

Nov 23 Bode Quincy Striped Polo Shirt in Red

Princess Alexandra Monaco, Tops

A.E Köchert O7277 Earrings

Nov 8

Nov 8 A.E Köchert O7277 Earrings

Princess Alexandra Monaco, Accessories, Earrings

Chanel Coco Rush Ring in 18K White Gold

May 3

May 3 Chanel Coco Rush Ring in 18K White Gold

Princess Alexandra Monaco, Accessories, Rings