What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Read more →

Crown Princess Mette Marit, Bags

All tagged 15Dec24-M

Alberta Ferretti Tailored Trousers

Dec 16

Dec 16 Alberta Ferretti Tailored Trousers

Crown Princess Mary, Bottoms

Alberta Ferretti Tailored Double-Breasted Blazer

Dec 15

Dec 15 Alberta Ferretti Tailored Double-Breasted Blazer

Crown Princess Mary, Outerwear

Alberta Ferretti Pussy-Bow Satin Blouse

Dec 15

Dec 15 Alberta Ferretti Pussy-Bow Satin Blouse

Crown Princess Mary, Tops

Naledi Copenhagen Allana Ostrich Clutch in Black

Dec 15

Dec 15 Naledi Copenhagen Allana Ostrich Clutch in Black

Crown Princess Mary, Bags

Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Feb 5

Feb 5 Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Crown Princess Mary, Shoes