What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All tagged 15Dec25-M

Bruun Rasmussen Belle Epoque Earrings

Sep 11

Sep 11 Bruun Rasmussen Belle Epoque Earrings

Crown Princess Mary, Accessories, Earrings

Gianvito Rossi Gianvito 105 Pumps in Black Satin

Jun 20

Jun 20 Gianvito Rossi Gianvito 105 Pumps in Black Satin

Queen Maxima, Shoes, Crown Princess Mary