What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 15Feb19

Saint Laurent Shopping Bag in Black Supple Leather

Sep 21

Sep 21 Saint Laurent Shopping Bag in Black Supple Leather

Charlotte Casiraghi, Bags

Soft Goat Heart Sweater

Aug 12

Aug 12 Soft Goat Heart Sweater

Princess Sofia, Tops

Moncler Navy Acorus Jacket

Jul 25

Jul 25 Moncler Navy Acorus Jacket

Prince Oscar, Outerwear, Prince Nicolas