What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 15Feb19

Saint Laurent Shopping Bag in Black Supple Leather

Sep 21

Sep 21 Saint Laurent Shopping Bag in Black Supple Leather

Charlotte Casiraghi, Bags

Soft Goat Heart Sweater

Aug 12

Aug 12 Soft Goat Heart Sweater

Princess Sofia, Tops

Moncler Navy Acorus Jacket

Jul 25

Jul 25 Moncler Navy Acorus Jacket

Prince Oscar, Outerwear, Prince Nicolas