What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 15Feb25

Massimo Dutti Blazer with Topstitching

Apr 24

Apr 24 Massimo Dutti Blazer with Topstitching

Crown Princess Mary, Outerwear

Veronica Beard Miller Dickey Jacket in Black

Feb 16

Feb 16 Veronica Beard Miller Dickey Jacket in Black

Princess Marie, Outerwear

Marc Jacobs The Mini Bag in Black Leather

Feb 15

Feb 15 Marc Jacobs The Mini Bag in Black Leather

Princess Marie, Bags

Tod's Studded Ankle Boots

Feb 15

Feb 15 Tod's Studded Ankle Boots

Princess Marie, Shoes

Dodo Precious Moon Charm in Rose Gold

Mar 3

Mar 3 Dodo Precious Moon Charm in Rose Gold

Princess Marie, Accessories, Bracelet

Dodo Precious Star Charm in White Gold

Mar 3

Mar 3 Dodo Precious Star Charm in White Gold

Princess Marie, Accessories, Bracelet

Dodo Granelli Bracelet in Black

Mar 3

Mar 3 Dodo Granelli Bracelet in Black

Princess Marie, Accessories, Bracelet

Gucci GG1264S Sunglasses

Aug 18

Aug 18 Gucci GG1264S Sunglasses

Crown Princess Mary, Accessories, Sunglasses

Chloé Marcie Pochette Crossbody Bag in Brown Leather

Jun 18

Jun 18 Chloé Marcie Pochette Crossbody Bag in Brown Leather

Crown Princess Mary, Bags, Princess Isabella