What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 15Jul14

Ray-Ban 3025 Aviator Sunglasses in Silver

Sep 21

Sep 21 Ray-Ban 3025 Aviator Sunglasses in Silver

Queen Letizia, Accessories, Sunglasses

Felipe Varela Satin Trimmed Coat in Blush Pink

Feb 14

Feb 14 Felipe Varela Satin Trimmed Coat in Blush Pink

Queen Letizia, Outerwear

Swarovski Better Butterfly Necklace

Jun 26

Jun 26 Swarovski Better Butterfly Necklace

Princess Sofia, Accessories, Necklace

Marie Chantal Spot Pierrot Blouse

Feb 15

Feb 15 Marie Chantal Spot Pierrot Blouse

Princess Leonore, Tops

Magrit Candy Clutch in Nude Suede Leather

Jan 17

Jan 17 Magrit Candy Clutch in Nude Suede Leather

Queen Letizia, Bags