What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Apr 22, 2026

Latest Find

Featured

Giorgio Armani Animal Print Clutch

Grand Duchess Maria Teresa, HGD Stéphanie, Bags

Giorgio Armani Animal Print Clutch

Grand Duchess Maria Teresa, HGD Stéphanie, Bags

Grand Duchess Maria Teresa, HGD Stéphanie, Bags

All tagged 15Jun02

Yves Saint Laurent Couture Asymmetric Draped Gown

Apr 13

Apr 13 Yves Saint Laurent Couture Asymmetric Draped Gown

Grand Duchess Maria Teresa, Gowns

Miu Miu Bow Accents Flap Clutch in Purple Suede

Jul 31

Jul 31 Miu Miu Bow Accents Flap Clutch in Purple Suede

Bags, Crown Princess Mette Marit