What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 15Jun23-M1

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Serpui Crystal Clutch

Sep 10

Sep 10 Serpui Crystal Clutch

Crown Princess Mary, Bags

Manolo Blahnik BB Pointed Toe Pumps in Gold Leather

Apr 30

Apr 30 Manolo Blahnik BB Pointed Toe Pumps in Gold Leather

Crown Princess Mary, Shoes

Max Mara Gabriel Jacquard Gown in Caramel

Apr 30

Apr 30 Max Mara Gabriel Jacquard Gown in Caramel

Crown Princess Mary, Gowns