What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 15Jun23-MT

Carolina Herrera Crepe Straight-Leg Trousers with Sash

Jun 16

Jun 16 Carolina Herrera Crepe Straight-Leg Trousers with Sash

Grand Duchess Maria Teresa, Bottoms

Carolina Herrera Crepe Oversized Top

Jun 16

Jun 16 Carolina Herrera Crepe Oversized Top

Grand Duchess Maria Teresa, Tops

Prada Brushed Leather Pumps in White

Aug 26

Aug 26 Prada Brushed Leather Pumps in White

Shoes, Grand Duchess Maria Teresa