What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 15Jun23-V

Astrid Wild Amelia Hiking Pants

Jun 17

Jun 17 Astrid Wild Amelia Hiking Pants

Crown Princess Victoria, Bottoms

Bush Princess Tala Bag in Olive

Jun 16

Jun 16 Bush Princess Tala Bag in Olive

Crown Princess Victoria, Bags

Alexandré de Paris Large Clip

Nov 26

Nov 26 Alexandré de Paris Large Clip

Crown Princess Victoria, Accessories, Hats

Levi's Ultimate Western Shirt

Aug 5

Aug 5 Levi's Ultimate Western Shirt

Crown Princess Victoria, Tops

Merrell Moab FST GTX

Mar 17

Mar 17 Merrell Moab FST GTX

Crown Princess Victoria, Shoes