What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

On Monday, the Norwegian Royal Family attended a private service held at the Palace Chapel following the passing of King Harald.

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August 31, 2026

Latest Find

Featured

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

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Prince Gabriel, Tops

All tagged 15Mar17-CC1

Zara Suede Trainers with Gum Sole

Feb 24

Feb 24 Zara Suede Trainers with Gum Sole

Charlotte Casiraghi, Shoes

Sandro Brighton Houndstooth Car Coat in Claret

Feb 24

Feb 24 Sandro Brighton Houndstooth Car Coat in Claret

Charlotte Casiraghi, Outerwear

Prada Saffiano Lux Tote Bag in Black Leather

Dec 27

Dec 27 Prada Saffiano Lux Tote Bag in Black Leather

Charlotte Casiraghi, Bags