What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 15Mar25-MM

Norrøna Trollveggen Down800 Hood Jacket

Jan 22

Jan 22 Norrøna Trollveggen Down800 Hood Jacket

Crown Princess Mette Marit, Outerwear

TwentyFour x Kollen Ski Jacket in Navy

Mar 9

Mar 9 TwentyFour x Kollen Ski Jacket in Navy

Crown Princess Mette Marit, Princess Ingrid-Alexandra, Queen Sonja, Queen Margrethe

Moncler Caradoc Tote Bag

Mar 12

Mar 12 Moncler Caradoc Tote Bag

Crown Princess Mette Marit, Bags

Topaz of Norway Art 60 by Oslo Boots

Apr 20

Apr 20 Topaz of Norway Art 60 by Oslo Boots

Crown Princess Mette Marit, Shoes

Toni Sailer Lilo Cross-Strap Ski Suit in Black

Mar 8

Mar 8 Toni Sailer Lilo Cross-Strap Ski Suit in Black

Crown Princess Mette Marit, Bottoms

Saint Laurent Signature Round Sunglasses

Aug 16

Aug 16 Saint Laurent Signature Round Sunglasses

Accessories, Crown Princess Mette Marit, Sunglasses