What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 15Oct24-Math1

Natan Couture Embellished Cape Gown

Oct 15

Oct 15 Natan Couture Embellished Cape Gown

Queen Mathilde, Gowns

Sterlé Gold and Diamonds Cuff Bracelet

Jun 2

Jun 2 Sterlé Gold and Diamonds Cuff Bracelet

Queen Mathilde, Accessories, Bracelet