What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Queen Silvia celebrates Ecpat Sweden's 30th anniversary

November 12, 2026

On Thursday, Queen Silvia celebrated the 30th anniversary of the children's rights organization Ecpat Sweden.

November 12, 2026

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Queen Mathilde, Bottoms

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Oct 17 Olympia Babylonia Totem Necklace

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Dec 6 Natan Oversized Cashmere Coat

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Jun 13 Salvatore Ferragamo Suede Loafers

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Feb 10 Christian Dior Book Tote in Flower & Balinese Endek Print

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Queen Maxima, Shoes, Queen Mathilde, Princess Catharina-Amalia

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 17 Olympia Babylonia Totem Necklace

Dec 6 Natan Oversized Cashmere Coat

Jun 13 Salvatore Ferragamo Suede Loafers

May 24 Monies Callao Earrings

Feb 10 Christian Dior Book Tote in Flower & Balinese Endek Print

Sep 16 Gianvito Rossi Gianvito 105 Pumps in Green Leaf Suede

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