What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 15Oct25-Max

Natan Metal Frame Clutch in Black

Nov 30

Nov 30 Natan Metal Frame Clutch in Black

Queen Maxima, Bags

Mercedes Robirosa Triple Textured Pearls Disc Earrings

Feb 23

Feb 23 Mercedes Robirosa Triple Textured Pearls Disc Earrings

Queen Maxima, Accessories, Earrings

Oscar de la Renta Woven Button-Front Midi Dress

Nov 15

Nov 15 Oscar de la Renta Woven Button-Front Midi Dress

Queen Maxima, Dresses

Gianvito Rossi Laura 85 Knee Boots in Black Leather

May 20

May 20 Gianvito Rossi Laura 85 Knee Boots in Black Leather

Queen Maxima, Shoes