What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 15Sept10

Pureheart Sequin Embellished Printed Dress

Jan 12

Jan 12 Pureheart Sequin Embellished Printed Dress

Princess Marie, Dresses

Bottega Veneta Intrecciato Knot Clutch in Red Leather

Dec 29

Dec 29 Bottega Veneta Intrecciato Knot Clutch in Red Leather

Princess Marie, Bags

Zara Dotted Slingback Low Wedges in Grey Satin

Dec 26

Dec 26 Zara Dotted Slingback Low Wedges in Grey Satin

Princess Marie, Shoes

Unyx Rhinestone Detail Dress in Brown

Aug 19

Aug 19 Unyx Rhinestone Detail Dress in Brown

Princess Marie, Dresses

Hermes Printed Narrow Capitales Bracelet in White

Mar 2

Mar 2 Hermes Printed Narrow Capitales Bracelet in White

Princess Marie, Accessories, Bracelet

Rupert Sanderson Leather Cage Sandals in Cognac

Sep 12

Sep 12 Rupert Sanderson Leather Cage Sandals in Cognac

Crown Princess Mette Marit, Shoes