What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

Read more →

October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Read more →

Princess Eugenie, Bags

All tagged 16Apr15-Eug

Chloé Drew Chain-Threaded Shoulder Bag in Nude Leather

May 4

May 4 Chloé Drew Chain-Threaded Shoulder Bag in Nude Leather

Princess Eugenie, Bags

Jerome C. Rousseau Aizza Pumps in Blush Satin

May 4

May 4 Jerome C. Rousseau Aizza Pumps in Blush Satin

Princess Eugenie, Shoes

Alice + Olivia Gisel Beaded Dress

Dec 30

Dec 30 Alice + Olivia Gisel Beaded Dress

Princess Eugenie, Dresses