What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 16Apr23-I

Zara Shawl Lapel Single-Breasted Blazer

Oct 28

Oct 28 Zara Shawl Lapel Single-Breasted Blazer

Crown Princess Mary, Outerwear, Princess Catharina-Amalia, Princess Isabella

Dulong Fine Jewelry B Letter Necklace

Jul 17

Jul 17 Dulong Fine Jewelry B Letter Necklace

Princess Isabella, Accessories, Necklace

Max Mara Cariddi Vest

Sep 8

Sep 8 Max Mara Cariddi Vest

Crown Princess Mary, Jumpsuits, Princess Isabella