What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 16Apr24-El

Zara ZW Collection Flared Trousers in Blue

Apr 16

Apr 16 Zara ZW Collection Flared Trousers in Blue

Princess Eléonore, Bottoms, Crown Princess Victoria

Claudie Pierlot V-Neck Wrap Blouse

Apr 16

Apr 16 Claudie Pierlot V-Neck Wrap Blouse

Princess Eléonore, Tops

Minelli Fiony Loafers

Apr 16

Apr 16 Minelli Fiony Loafers

Princess Eléonore, Shoes

Maje Aries Zodiac Sign Necklace

Jul 31

Jul 31 Maje Aries Zodiac Sign Necklace

Princess Eléonore, Accessories, Necklace