What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 16Apr24-MM

Pallas Paris Fouquet Trousers

May 10

May 10 Pallas Paris Fouquet Trousers

Crown Princess Mette Marit, Bottoms

Ienki Ienki Sheena Jacket

Nov 7

Nov 7 Ienki Ienki Sheena Jacket

Crown Princess Mette Marit, Outerwear

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra

Moncler Helis Ankle Boots in Black

Oct 12

Oct 12 Moncler Helis Ankle Boots in Black

Crown Princess Mette Marit, Shoes

Max Mara Belted Front Pockets Coat in Navy

Jun 15

Jun 15 Max Mara Belted Front Pockets Coat in Navy

Crown Princess Mette Marit, Outerwear