What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royals attend FEI World Championships 2026 - Day 1

August 11, 2026

European Royals attend FEI World Championships 2026 - Day 1

August 11, 2026

On Tuesday, several members of European Royal Families attended the first day of the 2026 FEI World Championships in Aachen, Germany.

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August 11, 2026

Latest Find

Featured

Christian Dior Knit Dress in Blush

Princess Charlene, Dresses

Christian Dior Knit Dress in Blush

Princess Charlene, Dresses

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Princess Charlene, Dresses

All tagged 16Aug07

Étoile Isabel Marant Pleated Short Dress in Black

Apr 14

Apr 14 Étoile Isabel Marant Pleated Short Dress in Black

Crown Princess Mette Marit, Dresses

Escada Leather Beaded Shoulder Bag in Gold/White

Oct 12

Oct 12 Escada Leather Beaded Shoulder Bag in Gold/White

Queen Sofia, Bags