What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 16Dec13-Yorks

DKNY High-Neck Lace Dress in Black

Jan 23

Jan 23 DKNY High-Neck Lace Dress in Black

Princess Eugenie, Dresses

Jonathan Saunders Sigrid Dress

Dec 11

Dec 11 Jonathan Saunders Sigrid Dress

Princess Beatrice, Dresses

Rebecca Minkoff Mini M.A.C. Crossbody Bag in Black

Dec 27

Dec 27 Rebecca Minkoff Mini M.A.C. Crossbody Bag in Black

Princess Beatrice, Bags