What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 16Dec17

Anya Hindmarch Bathurst Bag

Aug 4

Aug 4 Anya Hindmarch Bathurst Bag

Queen Anne Marie, Bags

Veronica Virta Breanne Tweed Top in Black

Dec 14

Dec 14 Veronica Virta Breanne Tweed Top in Black

Princess Sofia, Tops

Baum und Pferdgarten Carmel Sweater in Purple Glitter

Aug 6

Aug 6 Baum und Pferdgarten Carmel Sweater in Purple Glitter

Crown Princess Victoria, Tops