What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 16Dec23-V

H&M Slit-front Sequined Skirt

Dec 20

Dec 20 H&M Slit-front Sequined Skirt

Crown Princess Victoria, Bottoms

H&M 3/4-sleeve Sequins Top

Dec 20

Dec 20 H&M 3/4-sleeve Sequins Top

Crown Princess Victoria, Tops

Vogt Stockholm No.1881 Bag in Black

Nov 12

Nov 12 Vogt Stockholm No.1881 Bag in Black

Crown Princess Victoria, Bags

Gianvito Rossi Scarlet Pumps in Black Leather

Sep 16

Sep 16 Gianvito Rossi Scarlet Pumps in Black Leather

Crown Princess Victoria, Shoes