What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 16Feb23-Eug

Nooz Optics Cruz Polarized Sunglasses in Tortoise

Feb 25

Feb 25 Nooz Optics Cruz Polarized Sunglasses in Tortoise

Princess Eugenie, Accessories, Sunglasses

French Connection Carla Lyocell Oversized Coat

Feb 18

Feb 18 French Connection Carla Lyocell Oversized Coat

Princess Eugenie, Outerwear

Louis Vuitton Capucines Bag in Black Leather

Oct 7

Oct 7 Louis Vuitton Capucines Bag in Black Leather

Princess Eugenie, Bags