What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Apr 29, 2024

Latest Find

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Vince Stretch-Silk Slim-Fit Shirt

Countess of Wessex, Tops

Vince Stretch-Silk Slim-Fit Shirt

Countess of Wessex, Tops

Countess of Wessex, Tops

All tagged 16Jan23-Math

Carolina Herrera Brocade Dress Coat

Sep 20

Sep 20 Carolina Herrera Brocade Dress Coat

Queen Mathilde, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Black Suede

Jul 4

Jul 4 Gianvito Rossi Gianvito 105 Pumps in Black Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Marie Chantal, Queen Mathilde