What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 16Jan24-Bea

Zara Soft Short Jacket in Camel

Jan 16

Jan 16 Zara Soft Short Jacket in Camel

Princess Beatrice, Outerwear

Loro Piana Icery Parka

Dec 23

Dec 23 Loro Piana Icery Parka

Princess Beatrice, Outerwear

Céline Nano Belt Bag in Grained Calfskin Black

Feb 12

Feb 12 Céline Nano Belt Bag in Grained Calfskin Black

Princess Beatrice, Bags