What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 16Jan24-Max1

Natan Couture Double Breasted Houndstooth Blazer

Nov 7

Nov 7 Natan Couture Double Breasted Houndstooth Blazer

Queen Maxima, Outerwear

Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Mar 18

Mar 18 Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Queen Maxima, Outerwear

Delvaux Diva Bag in Burgundy Leather

Oct 7

Oct 7 Delvaux Diva Bag in Burgundy Leather

Queen Maxima, Bags, Princess Alexia

Gianvito Rossi Laura 85 Knee Boots in Red Leather

Dec 22

Dec 22 Gianvito Rossi Laura 85 Knee Boots in Red Leather

Queen Maxima, Shoes, Princess Alexia