What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Chloé Nama Sneakers in Black & White

Princess Mabel, Shoes

Chloé Nama Sneakers in Black & White

Princess Mabel, Shoes

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Princess Mabel, Shoes

All tagged 16Jun09-Bea

Prada Square Buckle Clutch in Navy Satin

Mar 9

Mar 9 Prada Square Buckle Clutch in Navy Satin

Princess Beatrice, Princess Eugenie, Bags

Kate Moss for Topshop Victorian Ruffle Jacket

Oct 30

Oct 30 Kate Moss for Topshop Victorian Ruffle Jacket

Princess Beatrice, Princess Eugenie, Outerwear

Office Cap-Toe Quilted Shoes in Navy and White

Jan 17

Jan 17 Office Cap-Toe Quilted Shoes in Navy and White

Princess Beatrice, Shoes