What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 16Jun09-Bea

Prada Square Buckle Clutch in Navy Satin

Mar 9

Mar 9 Prada Square Buckle Clutch in Navy Satin

Princess Beatrice, Princess Eugenie, Bags

Kate Moss for Topshop Victorian Ruffle Jacket

Oct 30

Oct 30 Kate Moss for Topshop Victorian Ruffle Jacket

Princess Beatrice, Princess Eugenie, Outerwear

Office Cap-Toe Quilted Shoes in Navy and White

Jan 17

Jan 17 Office Cap-Toe Quilted Shoes in Navy and White

Princess Beatrice, Shoes