What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 16Jun22-Z

Laurence Coste Bryony Earrings

Apr 9

Apr 9 Laurence Coste Bryony Earrings

Zara Phillips, Accessories, Earrings

Laura Green London Isobel Dress

Oct 30

Oct 30 Laura Green London Isobel Dress

Zara Phillips, Dresses

Sunday Somewhere Heeyeh Sunglasses in Tortoise

Jun 18

Jun 18 Sunday Somewhere Heeyeh Sunglasses in Tortoise

Zara Phillips, Accessories, Sunglasses

Karen Millen Metallic Leather Signature Court Shoe in Magenta

Jun 16

Jun 16 Karen Millen Metallic Leather Signature Court Shoe in Magenta

Zara Phillips, Shoes

Justine Bradley-Hill Flo Rose Boater Hat in Green/Pink

Jun 16

Jun 16 Justine Bradley-Hill Flo Rose Boater Hat in Green/Pink

Zara Phillips, Hats

Emmy Natasha Clutch in Blush Cream Suede

Jun 15

Jun 15 Emmy Natasha Clutch in Blush Cream Suede

Zara Phillips, Bags