What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 16Jun23-M1

Julie Sandlau Medallion Necklace

Mar 1

Mar 1 Julie Sandlau Medallion Necklace

Crown Princess Mary, Accessories, Necklace

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Malone Souliers Maureen Pumps

Aug 31

Aug 31 Malone Souliers Maureen Pumps

Crown Princess Mary, Shoes

Giambattista Valli Cape-Black Floral Blouse

May 20

May 20 Giambattista Valli Cape-Black Floral Blouse

Crown Princess Mary, Tops

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Rebekka Notkin Darling Earrings in Gold

Oct 23

Oct 23 Rebekka Notkin Darling Earrings in Gold

Crown Princess Mary, Accessories, Earrings

Yves Saint Laurent Muse Clutch in Yellow Satin

Sep 2

Sep 2 Yves Saint Laurent Muse Clutch in Yellow Satin

Crown Princess Mary, Bags