What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Apr 30, 2024

Latest Find

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Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Crown Princess Mary, Bottoms

All tagged 16Jun23-M1

Julie Sandlau Medallion Necklace

Mar 1

Mar 1 Julie Sandlau Medallion Necklace

Crown Princess Mary, Accessories, Necklace

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Malone Souliers Maureen Pumps

Aug 31

Aug 31 Malone Souliers Maureen Pumps

Crown Princess Mary, Shoes

Giambattista Valli Cape-Black Floral Blouse

May 20

May 20 Giambattista Valli Cape-Black Floral Blouse

Crown Princess Mary, Tops

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Rebekka Notkin Darling Earrings in Gold

Oct 23

Oct 23 Rebekka Notkin Darling Earrings in Gold

Crown Princess Mary, Accessories, Earrings

Yves Saint Laurent Muse Clutch in Yellow Satin

Sep 2

Sep 2 Yves Saint Laurent Muse Clutch in Yellow Satin

Crown Princess Mary, Bags