What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 16Mar12

Mulberry Diana Mini Bag in Black Crocodile-Embossed Leather

Jan 1

Jan 1 Mulberry Diana Mini Bag in Black Crocodile-Embossed Leather

Zara Phillips, Bags

Maje Juste Jacket in Blue

Dec 20

Dec 20 Maje Juste Jacket in Blue

Princess Beatrice, Outerwear

French Sole Hefner Tassel Slippers in Black

Dec 13

Dec 13 French Sole Hefner Tassel Slippers in Black

Princess Beatrice, Shoes

Chanel Embellished Wool Jacket

Mar 29

Mar 29 Chanel Embellished Wool Jacket

Princess Caroline, Outerwear

Katherine Hooker Contrast Coat

Jun 30

Jun 30 Katherine Hooker Contrast Coat

Duchess of Cambridge, Outerwear, Zara Phillips