What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Happy 53rd Birthday to Crown Princess Mette-Marit!

August 19, 2026

Happy 53rd Birthday to Crown Princess Mette-Marit!

August 19, 2026

On Wednesday, Crown Princess Mette-Marit celebrated her 53rd birthday and a new official photo was released to mark the day.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 16Mar22-Z

Fairfax & Favor The Soho Boot in Black Suede

Mar 23

Mar 23 Fairfax & Favor The Soho Boot in Black Suede

Zara Phillips, Shoes

Aspinal of London Lottie Bag in Navy Quilted Kaviar

Mar 17

Mar 17 Aspinal of London Lottie Bag in Navy Quilted Kaviar

Bags, Zara Phillips

Justine Bradley-Hill Clarity Hat in Teal

Mar 17

Mar 17 Justine Bradley-Hill Clarity Hat in Teal

Zara Phillips, Hats

Rolex Yacht-Master 40 Watch in Everose Gold

Feb 19

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Zara Phillips, Watches, Accessories