What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 16Mar23-Max

Delvaux Diva Bag in Burgundy Leather

Oct 7

Oct 7 Delvaux Diva Bag in Burgundy Leather

Queen Maxima, Bags, Princess Alexia

Massimo Dutti Limited Edition Open Back Dress in Dark Pink

Oct 7

Oct 7 Massimo Dutti Limited Edition Open Back Dress in Dark Pink

Queen Maxima, Dresses, Queen Letizia

Gianvito Rossi Laura 85 Knee Boots in Red Leather

Dec 22

Dec 22 Gianvito Rossi Laura 85 Knee Boots in Red Leather

Queen Maxima, Shoes, Princess Alexia