What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 16May26-Max

Elie Saab Cut-Out Cady Jumpsuit

Sep 19

Sep 19 Elie Saab Cut-Out Cady Jumpsuit

Queen Maxima, Jumpsuits

Hermes Jige Elan 29 Clutch

Sep 6

Sep 6 Hermes Jige Elan 29 Clutch

Queen Maxima, Bags, Princess Catharina-Amalia

Gianvito Rossi Gianvito 105 Pumps in Praline Suede

Jun 27

Jun 27 Gianvito Rossi Gianvito 105 Pumps in Praline Suede

Duchess of Cambridge, Shoes, Queen Maxima, Queen Mathilde, Princess Catharina-Amalia, Princess Elisabeth