What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 16Nov23-S

Edblad Diego Earrings in Gold

Jan 17

Jan 17 Edblad Diego Earrings in Gold

Princess Sofia, Accessories, Earrings

French Connection Guthern Burnout Floral Midi Dress

Nov 16

Nov 16 French Connection Guthern Burnout Floral Midi Dress

Princess Sofia, Dresses

Flattered Bianca Cross Body Bag in Cognac Brown

Nov 25

Nov 25 Flattered Bianca Cross Body Bag in Cognac Brown

Princess Sofia, Bags

Saint Laurent Paris Pumps in Nude Patent Leather

May 18

May 18 Saint Laurent Paris Pumps in Nude Patent Leather

Princess Sofia, Shoes