What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria take part in Government security exercise

Dec 1, 2025

King Carl Gustaf and Crown Princess Victoria take part in Government security exercise

Dec 1, 2025

Dec 1, 2025

Latest Find

Featured

H&M Textured-Weave Jacket

Crown Princess Victoria, Outerwear

H&M Textured-Weave Jacket

Crown Princess Victoria, Outerwear

Crown Princess Victoria, Outerwear

All tagged 16Nov25-Son

Emilio Pucci Virgin Wool Evening Jacket

Aug 5

Aug 5 Emilio Pucci Virgin Wool Evening Jacket

Queen Sonja, Outerwear

Salvatore Ferragamo Gold Chain Bag in Black Suede

Dec 10

Dec 10 Salvatore Ferragamo Gold Chain Bag in Black Suede

Bags, Queen Sonja