What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 16Sept25-Soph

Penelope Chilvers Gamine Bow Shoes in Black Suede

Aug 17

Aug 17 Penelope Chilvers Gamine Bow Shoes in Black Suede

Countess of Wessex, Shoes

G. Collins & Sons 5.20cts Platinum Three Row Diamond Hoop Earrings

Jun 20

Jun 20 G. Collins & Sons 5.20cts Platinum Three Row Diamond Hoop Earrings

Countess of Wessex, Accessories, Earrings

Sophie Habsburg Lunatic Clutch in Black Caviar

Nov 9

Nov 9 Sophie Habsburg Lunatic Clutch in Black Caviar

Bags, Countess of Wessex, Lady Louise Windsor

Jane Taylor Asymmetrical Black Fascinator

Jun 9

Jun 9 Jane Taylor Asymmetrical Black Fascinator

Countess of Wessex, Hats