What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 16Sept26-Mad

Zimmermann Valiant Merino Lace Skirt

Sep 17

Sep 17 Zimmermann Valiant Merino Lace Skirt

Princess Madeleine, Bottoms

Frame Ruched Sleeve Cashmere Sweater in Wine

Oct 11

Oct 11 Frame Ruched Sleeve Cashmere Sweater in Wine

Princess Madeleine, Tops

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace

Chloé Lauren Ankle-Strap Pumps in Black Suede

Sep 12

Sep 12 Chloé Lauren Ankle-Strap Pumps in Black Suede

Princess Madeleine, Shoes, Crown Princess Mary