What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 17Apr21-Eug

Gabriela Hearst Franz Belted Leather-Trimmed Trench Coat in Black

Apr 17

Apr 17 Gabriela Hearst Franz Belted Leather-Trimmed Trench Coat in Black

Princess Eugenie, Outerwear

Gabriela Hearst Diana Mini Leather Tote in Black

Apr 17

Apr 17 Gabriela Hearst Diana Mini Leather Tote in Black

Princess Eugenie, Bags