What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 17Apr24-L1

Apr 17

Apr 17 Martinelli x Redondo Brand Monroe Platform Sandals

Queen Letizia, Shoes

The 2nd Skin Co. Suraia Gown in Cobalt

Apr 17

Apr 17 The 2nd Skin Co. Suraia Gown in Cobalt

Queen Letizia, Gowns

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings