What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Apr24-MT1

Oscar de la Renta Hollyhock Fil Coupé Gown

Apr 17

Apr 17 Oscar de la Renta Hollyhock Fil Coupé Gown

Grand Duchess Maria Teresa, Gowns

Bottega Veneta Intrecciato Knot Clutch in Black

Dec 3

Dec 3 Bottega Veneta Intrecciato Knot Clutch in Black

Bags, Queen Letizia, Princess Madeleine, Princess Marie, Grand Duchess Maria Teresa, Chrysi Vardinogianni