What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snakes Ring in 18k Gold, Green Tourmaline and Diamonds

Benedikte Thoustrup, Accessories, Rings

Ole Lynggaard Snakes Ring in 18k Gold, Green Tourmaline and Diamonds

Benedikte Thoustrup, Accessories, Rings

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Benedikte Thoustrup, Accessories, Rings

All tagged 17Apr24-MT1

Oscar de la Renta Hollyhock Fil Coupé Gown

Apr 17

Apr 17 Oscar de la Renta Hollyhock Fil Coupé Gown

Grand Duchess Maria Teresa, Gowns

Bottega Veneta Intrecciato Knot Clutch in Black

Dec 3

Dec 3 Bottega Veneta Intrecciato Knot Clutch in Black

Bags, Queen Letizia, Princess Madeleine, Princess Marie, Grand Duchess Maria Teresa, Chrysi Vardinogianni