What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 17Apr25-Max

Natan Couture Wide-Leg Trousers

Nov 3

Nov 3 Natan Couture Wide-Leg Trousers

Queen Maxima, Bottoms

Natan Couture Coated Cotton Top in Green

Nov 12

Nov 12 Natan Couture Coated Cotton Top in Green

Queen Maxima, Tops

Patek Philippe Ellipse Lady Diamonds Watch

Jun 20

Jun 20 Patek Philippe Ellipse Lady Diamonds Watch

Queen Maxima, Accessories, Watches

Stella McCartney Embellished Knee-High Boots

Mar 30

Mar 30 Stella McCartney Embellished Knee-High Boots

Queen Maxima, Shoes

Bottega Veneta Lauren 1980 Intrecciato Leather Clutch in Charcoal

Nov 5

Nov 5 Bottega Veneta Lauren 1980 Intrecciato Leather Clutch in Charcoal

Queen Maxima, Bags